Workweek

2021 FALL

Brand Identity

Embracing the personalities and cultures of the internet.

People follow people, not institutions.

Workweek is a new kind of media company that focuses on how the diverse personalities and creators of the internet influences every business decision made today.

At workweek personalities are elevated, expertise runs deep, and cultural relevance is embraced. Here, we’re making work fun.

Workweek’s identity seamlessly scales to the personalities it represents.

The playful, expressive funky logomark was designed to make a symbolic connection with the personalities that are part of workweek without stripping away from the identity that it represents.