Almost Fun is a 501 (c) (3) nonprofit organization based in New York making learning accessible.
Learning is often anxiety-inducing, stressful and expensive. Even when students want to learn, they find themselves asking how it relates to real life. Resources that are available to students aren't equally distributed or accessible.
We worked with Almost Fun to create a flexible brand identity that is grounded in cultural-responsiveness; with the belief that familiar and safe environments inspire learning for the real world.
The Flower: Casual, Quirky, and Delightful
This part of the brand identity understands the various conflicts and distressing moments that students face during the learning process. Almost Fun shines a fun, positive light on learning by connecting with students on a personal level through relevant language and moments.
The Roots: Pragmatic, Confident, and Authentic
This part of the brand is a bit more serious to establish a sense of authenticity and trust — important qualities to express for a non-profit that takes its mission seriously.
Almost Fun’s abbreviated secondary logo, AF, takes a witty approach with its double meaning while being perfect for an app icon like their Snap Mini.
Featuring a simple brain doodle that looks like it can be drawn by anyone, the Flower aspect of the brand connects with students on a personal level using relatable moments.
This part of the brand is more serious to establish a sense of authenticity and trust. Focused more on articulation, it aims to maintain legibility within the product while inspiring people to join the movement.
Students study for long periods of time in front of a screen, so our team made sure that all type sizes and colors met the WCAG2.0 Level AAA conformance. We customized the paragraph text to maintain a high level of legiblity and readability for the lessons.
A range of bright and energetic colors were selected to add pops of delight throughout Almost Fun’s brand.